Superhosts are the top-rated hosts on Airbnb. They make up only a small fraction of hosts on the site, but their properties are in high demand. Superhosts are typically experienced hosts who go above and beyond to provide their guests with an exceptional experience. So, how do you become a Superhost? We have the ultimate guide, including the ingredients for success and tips from actual Superhosts.
Start by providing great customer service. This includes responding to messages quickly, being accommodating to special requests, and going out of your way to make sure your guests are comfortable.
Maintain a high level of cleanliness and safety at your property. This means stocking essentials like toiletries and towels, as well as ensuring that your home is clean and in good repair.
Set high standards for the experience your guests should have. This means communicating this to guests upfront in your listing’s house info and checkout instructions.
Provide five-star guest experience by delivering above and beyond what is expected. This could be providing recommended local services, leaving a gift, or even extending checkout.
Enable your rental income and offset costs by maximizing the time your home is available. Popular times to be available include night-time, holiday periods, and occasions such as wedding weekends.
Become an exceptional host by constantly improving. Use tools and apps to monitor performance, collect guest feedback, and identify areas for improvement.
Advertise your home on other platforms and market it widely. Other sites may have different audiences, so it makes sense to reach out to new people here.
Sign a long-term lease or sublease your home. A long-term lease protects you against changes in the market and volatility of Airbnb rates. A sub lease allows you to earn money while you’re away.
Make significant investments in the care and improvement of your home. Upgrading to a nicer/newer property can pay off in the long run.
Provide a unique experience. Innovate and differentiate yourself from others by offering a guest experience that is not available anywhere else. Think wedding ceremonies, private yoga classes, night-time makeovers, or customized tours.
Use great photography and videos. Snapping beautiful photos starts with having an attractive home to showcase.
Keep your description and house info up-to-date. This is the first thing guests read, so make sure it’s reflective of how your home actually is.
Include all relevant check-in and -out information. This ensures guests are fully informed and can enjoy their stay from day one.
Include all safety and cleaning instructions. This ensures guests know what to do to take care of your home and instructions on cleaning will encourage them to clean up after themselves and others.
Create a great guest experience from start to finish. Track and analyze interactions with guests to identify bump points (areas that need improvement) and highlight areas for improvement.
Track performance and reviews. Sites such as TripAdvisor can help you rank among other Airbnb places in your area, but you need to monitor and track performance yourself. Reviewing yourself is not recommended!
Evolve with the platform. Airbnb continues to release new features, so it’s important to keep abreast of these and how they can benefit you.
To sum up
By following the above tips, you will be well on your way to running a successful Airbnb business. Of course, the tips provided are not a one-size-fits-all solution, so be sure to adapt these to suit your needs and circumstances. What else would you include in an ultimate guide to becoming an Airbnb Superhost? Leave a comment below and join the conversation!
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